Pricing research (OTC, Wellness & general non-price controlled drugs)
Healthcare is highly localized factoring demographics, food & drinking habits, climatic conditions & gene pools.
Health industry collects several data at various levels of the Health Value Chain to predict trends at regional & segmental levels to generate actionable strategies.
Studies in this area relate to market demographics, health habits, drug efficacy, QUALYs [Quality adjusted life years] & pricing of healthcare treatment.
Pharmacoeconomics focuses on optimizing costs and benefits of intervention and aims at maximizing value to patients. We consider cost – benefit and utility analysis for chronic ailments which involve lifetime cost analysis studies and assessment of QUALYs.
In a typical QUALY study, we use validated models to assess willingness-to-pay for trade-offs between well being in years and cost of treatment.
